The Value Of Using Free Download To Establish Your Own Mailing List
A mailing list is the lifeblood of your online business. If you had a targeted list of prospective buyers to contact every time you have the latest product or service, you will be able to save a lot of effort by marketing it to your existing list of targeted customers.
You can actually develop a targeted list of clients that are interested in your product or service by offering a relevant download on your website. You can take Apple as an example. When you download the free iTunes and Quicktime software from their site, they will require that you fill in an optional name and email form so they can send you deals and offers on songs that you can purchase.
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract potential customers equally well with some quality free programs such as a simple report, a free wallpaper, etc. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
However, slapping together a simple download and putting a link on your website won't be adequate to attract qualified customers. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, commit a page to it and connect to that page from every other page of your website. That way, there is no way any visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Also, you need to put a little effort into marketing your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it simply because most of their downloads just sit on the hard disk collecting virtual dust. It is really important to show your visitors why they should download your freebie.
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