Social Networking Sites And Consumer Learning Process
A great deal of successful marketing today depends on thoroughly understanding customer behavior. As a marketer, you might always be eager to understand what fascinates or motivates your users into buying either your supplies or those of your competitor. According to the buying and consumption cycle of your product, there can be several factors that will determine the sales conversion ratio for your product.
Toward Right Learning
An effective sale occurs when your customer knows his need and is assured that your product can match that need in an excellent way. Both these things happen through a process, which is known as learning. Hence as a marketer, your work begins by making sure that the customer recognized his need and, in addition to that, finds the answer in your product
Right Learning and Right Conversations
At this point of time, you may be looking at this write-up on your laptop or desktop. Remember the day when you had decided to purchase your first computer. You might have considered many aspects before deciding which computer to get. One of the significant decision points for a consumer is his circle of reference. It is normal for you, as a buyer, to discuss with your informed friends on the best model. Positive references from your friends and acquaintances help one decide.
How has Facebook modified all of this?
Study has found that buyers do a great deal of product research on the Internet and most of the time prefer to purchase the product either online or offline. The advantage of the Internet as a research and information source has been experienced considerably by consumers worldwide.
The basics of consumer behavior, learning, reference groups, and buying decisions are continue to be exactly the same. But what has transformed substantially is the pace with which everything occurs. Technology has reduced the challenges in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing influence of the Internet as a method of communication and a way to obtain information.
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