Prepaid Legal Leads - 3 Roads, Which One Is Best?
Prepaid Legal leads can make the distinction between being successful and failure in your small business. But, not all leads are created equal.
Whether you decide to buy leads or generate your own, there are 3 main "archetypes" or categories that you'll find handy in growing your Prepaid Legal business:
1. Possible customers. These leads are interested in one of your products or services. If satisfied, they may be gingerly introduced to your opportunity with reasonable success. But, they didn't start with an interest in making income, and they're going to need a lot of coaching.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be really serious, that's for you to figure out. Also, they may or may not have specific interest in MLM or PPL. Your job will be to find the serious ones, address their objections and guide them into your program.
3. Active network marketers. These leads are already in an program, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their cash by joining a program.
The finest prepaid legal leads are those in the latter group: current network marketers.
Why?
Well, as mentioned above, you know they have an interest in making money with network marketing. You won't hear them ask, "Is this one of those ponzi schemes?" and other such preposterous questions. They're beyond that; they know better.
They also understand the business better than someone who's never been in MLM. So, once they join your team and get up to speed, they'll generate results much faster (and with less guidance) than a regular person.
Lastly, they probably know other active networkers: their upline, downline, and even cross-line people they met at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your organization.
They're in a business, though, and not always looking to start something new. It's your job to subtly, and carefully, pique their interest without setting off any trip wires.
The best way to do this is to lead with an offer that assists them in their existing opportunity... something unrelated to your opportunity. Something generic, like advertising tools or training.
Earn their trust, and demonstrate your worth to them by helping them move forward with their existing program. Show them that, unlike their existing sponsor, you are showing them things that work. But make it understood that the only people who get your true focus are the people contributing to your financial success.
At that point, enrolling in your team will be the next reasonable action.
In conclusion, you can go after potential customers, you can pursue opportunity seekers, or you can go after active network marketers. Of the three, active network marketers have the maximum potential to explode your group with the least effort. Focus your effort there, and your check will never be the same.
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